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Design and analysis

Building the right product, clearly specified and easy to use.

Much wasted engineering time comes from building something that was not properly understood, or that made sense to the team but not to the people using it. Our UI/UX designers and business analysts join your team to close that gap. Your developers receive clearer work, your users receive screens that make sense, and your team develops better habits for establishing what is actually needed.

What your team gains

A common pattern in growing teams is that a request arrives from sales or a client and enters the backlog as a single line. A developer builds what they believe it means, and once released it turns out not to be what was wanted. Further sprints are then spent correcting it.

Our analysts and designers address this early. They speak with the people requesting the work, establish the problem they are trying to solve and turn it into something your developers can build with confidence. They sketch and test solutions, with real users where possible, and keep them simple.

  • Requirements written in plain language, with clear acceptance criteria
  • Designs your developers can build from without a meeting for every screen
  • Fewer stories reopened because the result did not match what was intended

Business analysis and UI/UX design

Our business analysts work between your business and your developers. They run workshops that conclude with decisions rather than notes, and they map how a process works today before anyone attempts to automate it, since automating a poorly understood process only compounds the problem.

They write user stories that a developer can pick up and a tester can verify, and they keep the backlog in order so that planning sessions focus on priorities rather than on interpreting old tickets. They will also tell you when a spreadsheet or a change in process would serve better than new software.

Our designers are concerned with how a product works as much as how it looks. They start with what the user needs to accomplish, design the simplest route to it and test that route with people before it is built. They then work with your developers to ensure that what is released matches what was designed.

If you do not have a design system, they will usually begin one: a modest set of colours, typography, spacing and components that your team can reuse. The intention is consistency, so that new screens fit with existing ones and developers no longer rebuild the same elements.

Working within your team

Designers and analysts are most effective when they are close to the work. Ours join your planning, refinement and review sessions, take part in your team chat and speak with your developers daily. They use your tools and keep your hours.

You work with them directly, and they will tell you plainly when something in the plan does not hold together. Raising those questions early, before development begins, is one of the most valuable things they do.

Frequently asked questions

Do we need both a designer and an analyst?

Not always. A product with many business rules and a simple interface usually benefits more from an analyst, while a customer-facing application with straightforward rules usually benefits more from a designer. We will discuss your situation and recommend what fits.

Can your designer work with our existing brand?

Yes. They work within your brand and existing screens and improve them gradually rather than starting again. A full redesign is only justified when the current design is genuinely a barrier.

Will they speak to our customers?

If you are comfortable with that, yes. Short conversations with real users are one of the most cost-effective ways to avoid building the wrong thing. We agree with you in advance whom they may contact and how.

Our product owner already writes the stories. Why would we need an analyst?

You may not. Product owners, however, are often responsible for strategy, stakeholders and the backlog at the same time. An analyst takes on the detailed work, allowing the product owner to concentrate on deciding what matters most.